International e-commerce: How-to reduce shopping cart abandonment

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Despite shoppers being 10X more likely to buy when sites are localized in their native language, many e-commerce sites stop their localization checkout efforts at currencies and pricing.

With the dramatic growth of retail e-commerce from non-native English speaking markets, optimizing the shopping cart experience for international markets is one of the highest ROI investments an e-commerce leader can make.

This whitepaper addresses the unique concerns your international shoppers have when looking to checkout including:

  • Pricing
  • Shipping
  • Recapturing
  • Trust
  • UX

Date: May 15, 2017

Speakers: Andrew Fife, VP of Marketing

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